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Financial, Marketing and Resource Management
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MCT-409: FINANCE, MARKETING AND RESOURCE MANAGEMENT Marks Theory 100, Practical -- Credit Hours Theory 3, Practical -- FINANCE Introduction and Overview i. Financial Assets ii. Financial Statements iii. Institutions and Markets Financial Institutions and Financial Markets General Business Concepts i. Business and the Tax Environments ii. Financial Planning and Control Financial Management i. Financial Analysis and Long-term Planning ii. Analysis of Financial Statements iii. Financial Ratio Analysis MARKETING Introduction and Overview i. Understanding Marketing ii. Defining Marketing for the 21st century Developing Marketing Strategies and Plans i. Linking Marketing and Corporate Strategies ii. Adding Value through Quality Chain Relation Scope of Marketing i.Strategic and Operational Marketing ii.Marketing as a Business Philosophy Capturing Marketing Insights i. Gathering Information an Scanning ii. Analyzing Consumer and Business Markets iii. SWOT Analysis Building Strong Brands i.Creating Brand Equity ii.Crafting Branch Positioning iii.Dealing with Competition Marketing and Sustainable Development i. Creating Successful Long-term Growth ii. Competing in the Global Market Place iii. Managing Dynamics of World Trade Flows Marketing, Ethics and Social Responsibility i.Ethical, Legal and Social Framework in Marketing ii. Understanding Ethical and Socially Responsive Behavior iii. Understanding Institutional, Societal and Cultural Norms, Business and Corporate Practices RESOURCE MANAGEMENT i.Managing Organizational Resources ii.Human Resource Management iii.Financial Resource Management iv.Information Resource Management v.Use of IT for effective Resource Management |
| Credit hours/ Marks:- 3 |
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