| Objectives |
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To provide the students with an advanced study of communication theories and methodologies, as well as principles and strategies of communication that will enable them to become efficient communicators, media managers, administrators and researchers. |
• |
To inform the students about contributions of Muslim and Western scholars regarding theories, principles and practices in the discipline of communication. |
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To sensitize the students with the professional skills of managing media, public relations, advertising and other communication organizations. |
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To provide the students with the knowledge and skills of using new communication technologies in a way that will benefit them professionally. |
|
Merit = 55
Reserve = 10
Total = 65 
Merit = 55
Reserve = 10
Total = 65
Eligibility:
BA/ B. Sc./ B.Com or equivalent
Admission criteria: Basic
Additional Marks:
Journalism Elective: 20 Marks
Journalism Optional: 10 Marks
English Lit / Urdu Lit Optional: 10 Marks
If any one of the following subject
studied as 2nd Elective 10 Marks
Economics, Psychology, Sociology, Social Work, Philosophy, Education, Pakistan Studies, Political Science, International Relations, History, Anthropology and Gender / Women Studies.
Hafiz-e-Qur'an 20 Marks
Merit Formula:
Academic Record: 100% |
Semester I = 15,800
Semester II= 12,450
Semester III=14,300
Semester IV= 12,450
Institute of Communication Studies
Behavioral and Social Sciences
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