Master of Marketing is a graduate degree program particularly designed for those who join IAS after 14 years of education (B.A./ B.Sc./ B.Com.). This program aims at developing quality marketing professionals for public, private and third sector organizations. The alumni of this program are holding senior and mid-level marketing positions in multinational and national organizations. This degree is currently offered only in the evening to working professionals. Students who wish to enrol must be in-service/experienced or self-employed.

This is a two-year program. The maximum duration for the completion is four years. However, the students exceeding two years will not be entitled to any facility normally available to regular students.

The graduate degree in Marketing prepares you for sales, marketing and advertising positions in public and private sector organisations. The degree can also serve as a springboard for higher, specialised degrees in the field of marketing, branding and sales management. Many of our graduates are serving at middle and higher level managerial positions in reputable public and private sector organisations all across Pakistan.