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EDUCATIONAL QUALIFICATION:
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2001-2004 London School of Economics and Political Science ( UK )
MSc. Management
• Analysis of Strategy A
• Analysis of Strategy B
• Incentives And Governance of Organizations
• Aspect of Human Resource Management
• International Marketing; A strategic Approach
• Negotiation Analysis
Also submitted a dissertation of 10,000 words on" Competitive Strategy in the management consulting industry -- Changing base on the competitive advantages"
1992-1994 The Punjab University Lahore , Pakistan
MPA (Master of Public Administration)
Specialization: Marketing (First Class)
- Principles of Marketing
- Advertising
- Market Research & Consumer Behavior
- International Marketing
- Financial Accounting
- Financial Administration
- Cost Accounting And Management
- Economic Analysis
- Managerial Economics
- Statistics
- Management Information System
- Etc.
1989-1991 Fed. G. U. Science College Karachi , Pakistan
B.Sc. Pre-Engineering (First Class)
- Statistics
- Mathematics
- Physics
Feb ‘06 – Present: Assistant Professor, Punjab University Lahore .
Teaching;
• International Marketing to MPA
• Microeconomics to BS
• Also teaching “Analysis of Strategy” at COMSATS to MS Management
Feb'02 – Nov. 2005: District Manager, Southern and Scottish Electricity, UK
• Executing direct sale campaigns to achieve set objectives working closely with the branch manager.
• Coordinating of all new introduction initiative.
• Utilizing research, sales data, and marketing analysis to develop effective communications to Field Sales
• Monitoring competitor and industry information.
• Developing regular marketing sales forecasting and coordinating with sales and operations on key issues.
• Training to the Field Sales officers.
Sep'02-Aug'03 : Director Marketing, Arif Group of Industries, Karachi , Pakistan
• Planning, developing and implementing organizational policies and goals.
• Managing a team of 10 people.
• Managing the implementation of marketing strategies and product development.
• Developing strategies including sales plans, trade shows and meetings to maximize sales.
• Formulating strategic business plans.
• Directing and coordinating promotion of fruits to develop new markets increase market share and obtain competitive market position.
• Representing a delegation of EPB (Export Promotion Bureau Govt. of Pakistan) to Romania and Poland for the exploration of new markets for Pakistani mandarins
• Analysing division budget requests to identify areas in which reductions can be made, and allocating operating budget.
• Monitoring profit margins of products and determining optimum pricing.
• Liaising with administrative personnel and reviewing activity, operating, and sales reports to determine changes in programs or operations required.
June ‘01 -- Sep'01: Sales Manager, Syntron/Syntronics Limited, Karachi , Pakistan
Entailed following responsibilities
• Focusing on customer satisfaction.
• Identifying, developing, and evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Using market research and competitors' intelligence to understand customer behavior and competitive strategies with a view to recommending the introduction of appropriate product qualities for the different industries (ie, cement, fertilizer sugar, rice and feed industries, etc).
• Developing sales targets and marketing strategies for the assigned area with a view to improve market share and maximizing the gross margin generation.
• Preparing promotional plans and marketing materials in support of our product revenues.
• Monitoring the product performances and recommending changes to product strategies to maximize product revenues.
Dec'98-Sep'00: Deputy Manager Commercial, Syntron Limited, Karachi , Pakistan
Commercial Responsibilities
• Responsible for drafting strategic and action plans for the Commercial Division.
• Managing the procurement process for imported and locally available raw material and subcontracts in accordance with our company procedures.
• Undertaking commercial reviews of tender documentation, identifying risk and opportunities and being actively involved in the winning process.
• Responsible for the day- to- day commercial procedures and activities of the business and ensuring that the appropriate commercial resources are in place to achieve the strategic objectives of our business.
• Managing the commercial process for all projects and divisions including the preparation and presentation of monthly commercial reports.
• Periodically preparing presentations of evaluations and cost indicators for our senior Managers.
Sales Responsibilities
• Exploring all opportunities for the growth of our polypropylene market share and business across all sales distribution channels.
• Managing and supervising the sales team to ensure maximum utilization of the resources available.
• Establishing sales allowance policies and ensuring compliance with commercial policies, e.g., commissions.
• Leading sales planning, target setting and ongoing sales performance monitoring processes.
• Ensuring that the sales team working provides regular frequency of service.
• Making recommendations for increasing revenues across all sales distribution channels.
• Developing pricing strategies, balancing firm objectives as well as customer satisfaction.
• Evaluating sales performance and developing contingency plans to maintain healthy sales growth.
Sep'97 --Dec'98: Assistant Manager Sales, Syntron Limited, Karachi , Pakistan
Sales Responsibilities
• Managing a team of sales supervisors with a view to ensuring that team understands the sales plans for their particular area i.e , feed, sugar and rice industries.
• Setting the supervisors' monthly targets and ensuring their respective success.
• Handling all customers and consumers complaints promptly and efficiently.
• Assisting in market planning actions for new product launches (ie. polypropylene bags for cement industries) together with Department Heads..
• Contributing to the revenue and profitability growth of our company.
• Implementing incentive programs to support sales activities.
• Making recommendations for better market share across the region.
• Marketing Analysis and reports to senior management monthly.
• Suggesting to the management the price structure and discount rates.
• Controlling the expenses and operating within the approved budget.
• Conducting on-the-job training along with the sales supervisors in order to ensure that sales, distribution and collection objectives are being achieved.
Commercial Responsibilities
• Involved in the process of negotiation of prices of raw material with the international suppliers.
• Handling credit letter negotiations with banks to get the consignments shipped within the agreed time frame in order to run our production lines of the factories smoothly.
• Supervising the matters of shipping lines and clearing agencies for the clearance of the shipments of imported raw material from the KPT (Karachi Port Trust) and Port Qasim.
• Managing smooth supply of locally available raw material and consumables for the plants of Syntron and Sytronics Limited
• Coordinated among head office, factories and other area sales offices of the country.
Oct'96 – Aug'97: Marketing Executive, EFU Assurance Limited. Karachi , Pakistan
• Writing marketing and promotional briefs in collaboration with advertising agencies.
• Verbally presenting ideas and information, for example to colleagues and buyers.
• Liaising with the sales team, and maintaining effective communication with internal and external contacts.
• Contributing to development of business strategies and product launches, and monitoring the progress thereof.
• Creating awareness among the potential customers about the group life insurance policies.
• Analyzing market intelligence relating to consumers and competitors.
• Identifying and selecting promotional and advertising options.
• Managing national and multinational key accounts.
• Closely working with the company actuaries to devise pricing and appropriate risk evaluations (including rates, premiums, deductibles, and coverage extensions/restrictions) for the benefit of both employers and employees.
• Interpreting the wording of policies with a view to providing guidance to brokers and marketers on the appropriate form of coverage required for the risks presented.
Oct'95-Sep'96: Asstt. Production Manager, United Carpets Limited. Karachi , Pakistan
• Vigilantly looked after quality of raw material and production process.
• Managed labor and resolved their problem without affecting production and its quality.
• Used interpersonal abilities to boost up labor moral high
• Consistently engaged to get desired production level
July'93-Aug'93: Packages Ltd. Karachi , Pakistan
(Completed six weeks internship)
• Survey conducted on “the reasons for using Rose Petal tissue” during my internship.
• Capability to take on responsibility.
• Flexible and learning attitude towards new challenges
• Ability to work independently and within a team
• A throughout first class educational career.
• Loyalty to the Employer is my watchword. Hard work and perseverance are the stepping-stones to success in my life.
Languages: English, Urdu written and verbal abilities; Punjabi – excellent verbal ability.
Computer: Proficient use of MS Office & Internet.
Professor Peter Abell
Director of Institute of Management
The London School of Economics& Political Science.( UK ) Tel: 02079557357
e-mail:p.abell@lse.ac.uk
Sir Geoffrey Owen
Senior Fellow
The London School of Economics & Political Science.( UK )
Tel: 02079557177
e-mail:g.owen@lse.ac.uk
