Graphic Designers are visual communicators, working with mass media in communicating and motivating the consumers about products and services. They also create images and signs to which public will respond. They may use any media: film, video, packaging, posters, brochures, print and outdoor media and web-designing or interactive CDs. They learn to work on the assignments related to corporate identity with symbols and logos, annual reports, signage, architectural graphics, promotional material and point of sale items, stationary and other printed materials. They need to understand the problems of marketing photography, printing and production at a professional level. They are trained in the use of computers and latest software to equip them with the post-modern tools. In the final year they conduct a thorough research and design a comprehensive communication campaign in the form of a Design Thesis.