Current Issue
Volume 34, No. 1, 2019
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Cultural Proximity and Transnational Drama: Popularity of Turkish TV Content in Pakistan by Qurrat-ul-Ann Malik, Dr. Amrat Haq, Sahifa Mukhtar |
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Understanding the Diffusion and Consumption of American Popular Culture in Pakistan by Dr. Sadia Mahmood, Marvi Masud |
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Using Facebook for Government Public Relations Campaigns: Relationship between Information Seeking Attitude and Effectiveness of Public Relations Outcomes for Facebook by Fahad Mahmood, Zaeem Yasin |
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Sensationalizing the News Events by Pakistani Media by Dr. Zahid Yousaf, Ghazala Yasmeen, Ehtisham Al |
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A Political Economic View of the Digital India Campaign by Devpriya Chakravarty, Santosh Kumar Patra |
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BOOK REVIEW |
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William D. Wells, John Burnett & Sandra Moriarty. Advertising: Principles and Practice. Prentice Hall; 6th edition (October 29, 2002) ISBN-13: 978-0130477224 Reviewed by Rachel Joshua, Farrah ul Momineen |