Prof. Dr. Abida Ashraf (PhD), Professor Human Rights Chair and Chairperson, Department of Public Relations and Advertising at the University of the Punjab, Pakistan. She is a Co-Founder of AMCAP, Pakistan’s first Association of Media and Communication Academic Professionals (AMCAP), which is the first country-wide platform for media academics and professionals.
Her commitment to the field is evidenced through impactful initiatives. Serving as the co-founder of AMCAP, she has successfully implemented a vision centered on inclusivity, integration, and the fortification of media academics. Notable contributions include establishing the ECREA-style Doctoral Spring School, initiating research journals, and organizing international conferences as Vice President of AMCAP. As a vocal Human Rights activist, she passionately conduct webinars, seminars, special plenaries, and talks on crucial global issues, such as those affecting Kashmir and Palestine. She is actively publishing her research work in different National and International Journals. She has produced approximately 08 Ph.D. and 50 M.Phil. Students in the University.
She is an advocate for engaging scholars with diverse perspectives in various ventures, firmly believing that the beauty of diversity lies at the core of academic strength. With a vision that integration must transcend borders for the greater interest of humanity, she actively promote collaborations at different levels. Her interests and contributions naturally align with the goals of IAMCR.