Introduction to Development Communication
Overview
• Course Objectives
This course is designed:
1. to introduce the students to the field of communication for development.
2. to give students an understanding of key issues in development as a basis for engaging in effective development communication.
• Learning Outcomes
Students will be able to:
1. develop a critical understanding of development perspectives.
2. define and access information needs; assess and organize information and knowledge; produce share and utilize information and knowledge.
3. apply communication theories/models, principles, practices and tools in development work.
4. develop a communication program/plan Develop entrepreneurial capabilities.
• Course Contents
1. Development and its key concepts
2. Definition of development communication
3. Historical perspectives of development communication
4. Scope of development communication as a discipline
5. Basic principles and concepts of effective development communication
6. Development journalism & development communication
7. Role of information in development
8. Primary roles of communication in development
i) Communication and education
ii) Communication and decision-making/problem solving
iii) Communication and conflict resolution
iv) Communication and social mobilization
v) Communication and governance
vi) Communication and values
9. Development Communication and Social Change
i) The Concept of change and its meaning and definition
ii) Process of social change
iii) Essentials of social change
iv) Role of change agents and opinion leaders
v) Sources of change
vi) Factors influencing change
vii) Obstacles to change
viii) Reducing resistance to change
ix) The communication channels
10. Media and National Development in Pakistan
i) Prospects and challenges of development communication in Pakistan
Credit hours/ Marks:- 3
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