Dr. Samia holds a Ph.D. in Business Management from a prestigious business school in Beijing, China, distinguished by its triple-accreditation from AACSB, EQUIS, and AMBA. Prior to her Ph.D., she obtained her MPA and MPhil in Management from the Institute of Administrative Sciences (IAS) at the University of the Punjab in Lahore, Pakistan. Before her current role as a Lecturer at IAS, Dr. Samia contributed as a Research Coordinator at the Human Resources Development Center (HRDC) within the same institution. She boasts publications in esteemed journals including Electronic Commerce Research and Applications, Asian Journal of Business Ethics, and has been featured at the Academy of Management Conference. Dr. Samia's research currently delves into the intricacies of the sharing economy, online reputation system designs, consumer behavior, and business ethics. Her research profiles are given below: