Introduction

The concept of entrepreneurship; The economist view of entrepreneurship; the sociologist view; Behavioural approach; Entrepreneurship and Management



The Practice of Entrepreneurship

The process of entrepreneurship, Entrepreneurial Management, The entrepreneurial business, Entrepreneurship in service institutions, the new venture



Entrepreneurship and Innovation

The innovation concepts, Importance of entrepreneurship, Sources of innovative opportunities, The innovation process, Risks involved in innovation



Developing Entrepreneur

Entrepreneurial profile, Trait approach to understanding entrepreneurship, Factors influencing entrepreneurship, The environment, Socio-cultural factors, Support systems



Entrepreneurship Organization

Team work, Networking organization, Motivation and compensation, Value system



Entrepreneurship and SMES

Defining SMEs, Scope of SMEs, Entrepreneurial, managers of SME, Financial and marketing problems of SMEs



Entrepreneurial Marketing

Framework for developing entrepreneurial marketing, Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product quality and design



Entrepreneurship and Economic Development

Role of entrepreneur in the economic development generation of services, Employment creation and training, Ideas, knowledge and skill development, The Japanese experience

Case Studies of Successful Entrepreneurs