Business Research Methods
Overview
Research Methodology: An Introduction
Meanings of research, Objectives of research, Types of research, Research approaches, Research methods versus methodology, Research and scientific methods, Research process.
Defining the Research Problem
Definition of research problem, selecting the problem, Techniques involved in defining a problem
Research Design
Meaning of research design, Need for research design, Features of a good research design, important concepts related to research design, different research designs, Basic principles of experimental designs
Sampling Designs
Census and sample surveys, Implication of a sample design, Steps in sampling design, Criteria of selecting a sampling procedure, Characteristics of a good sampling design, Different types of sampling designs, Random sampling, complex random sampling designs
Methods of Data Collection
Methods of collecting primary and secondary data, Selection of appropriate methods for data collection
Processing and Analysis of Data
Processing operations, elements/types of analysis, Measures of central tendency, dispersion, symmetry, Simple, multiple and partial correlation, Simple and multiple regression analysis, Association in case of attributes.
Parametric Test of Hypothesis
Basic concepts and procedure for hypothesis testing, power of a test, Test of hypothesis about mean, difference between means, proportions, difference between proportions, variance, equality of variances, and Correlation coefficient, Limitations of test of hypothesis
Interpretation and Report Writing
Meaning, and need of report writing, Techniques, precautions and significance of report writing, Steps in writing report, Layout of research reports types of reports, Oral presentation, Mechanics of writing a research report, Precautions for writing research reports
Credit hours/ Marks:- 3
C. R. Kothari (2008), Research Methodology: Methods and Techniques. Newage International Publishers, New Delhi.
Ume Sekaran (2006), Research Methods for Business: A Skill Building Approach. John Wiley & Sons Inc, Singapore.
M. Saunders (2005), Research Methods for Business Studies. Pearson Education, Singapore.
D. R. Monette et al. (1998), Applied Social Research. Harcourt College Publisher, New York.
G. L. Johnson (1986), Research Methods for Economics. MacMillan Company, New York.
W. L. Neuman (1997), Social Research Methods. Allyn and Bacon, Inc., Boston.