Mrs. Nazish Bukhari has been serving in IBIT as a permanent faculty member since 2008. Prior to joining the University of the Punjab, Lahore she served in Allied Bank Limited for one year as Advances Incharge. She completed her Master in Business & IT (MBIT) and Bachelor in Business & IT (BBITHons) degree from the Institute of Business & Information Technology (IBIT), University of the Punjab, Lahore. She secured First position (Gold Medal) in MBIT and Third position in BBIT degree program. Her research interests revolve around the field of Brand Management, Islamic Branding, Corporate Sustainability and Corporate Social Responsibility. She has authored research case studies on ICI Pakistan Ltd and Pebbles (Pvt) Ltd anda number of research publications.Her research activities also involve supervising Phil thesis and business projects. She is serving as In charge of the IBIT Day Care center and is also member of IBIT’s administrative committees.