Graduate
About Us
Vision, Mission, PEOs, and PLOs

Department Mission: | |
Our mission is centered on instilling the core values of continuous learning, experimentation, and fostering both professional and personal growth within the upcoming generations. We are dedicated to connecting students with professionals from around the world, with the aim of enriching their experiences, enhancing their skills, and ultimately empowering them to achieve greater success and productivity. |
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Aims and Objectives: | |
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The primary objective is to establish the Department of Digital Media in Pakistan, equipped with state-of-the-art facilities, cutting-edge equipment, and a conducive learning environment that rivals any internationally renowned Digital Media Department. |
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We aspire to create a collaborative platform that brings together government entities, academic institutions, and industry stakeholders to collectively address the challenges posed by Digital Media and Technology. |
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We encourage an attitude of openness, inspiring students to actively seek out new and unconventional opportunities for learning and creative expression. |
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Our focus is on equipping students with the skills to convey their ideas in a coherent, logical, and persuasive manner through various digital platforms. |
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We aim to nurture exceptional textual, visual, and verbal communication skills in our students, empowering them to excel in the realm of digital media. |
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We are committed to encouraging students to explore the multifaceted dimensions of Digital Media, broadening their horizons and expanding their understanding of this dynamic field. |
The Department of Digital Media was established in January 2021, as a significant addition to the academic landscape of the University of the Punjab.
What distinguishes this department is its unique focus on Digital Media, a specialization that is novel in the Pakistani educational landscape. It proudly offers a comprehensive BS degree program in Digital Media & Communications, setting it apart from other academic departments that often provide more generalized and blended degrees.
In today's world, technology is evolving at an unprecedented pace, leading to increased interaction and dependence on machines. Consequently, the role of digital media has taken on greater importance in the lives of people from all walks of life. With each passing minute, the digital realm witnesses a constant influx of new content, making it an ever-expanding resource for information and entertainment. Concurrently, the user base eager to explore this vast digital landscape continues to grow exponentially.
It is evident that Digital Media holds the key to the future of communication, impacting virtually every aspect of our personal, professional, and societal interactions. However, it is worth noting that we are currently trailing behind other parts of the world in terms of both the education and practical application of digital media.
Recognizing this gap, we are presented with an exciting opportunity for growth, innovation, and adaptation. Our Department of Digital Media, born out of this realization, stands as a beacon of hope, ready to meet the challenges and grasp the opportunities that lie ahead. It is our collective responsibility to nurture and equip our students with the knowledge and skills required to excel in this dynamic digital age, ensuring that they are well-prepared to lead and shape the future of digital communication.
As we move forward, it is our hope that this department will play a pivotal role in propelling Pakistan to the forefront of digital media education and practice, ultimately bridging the divide and ensuring our continued relevance in an ever-evolving global landscape.
What distinguishes this department is its unique focus on Digital Media, a specialization that is novel in the Pakistani educational landscape. It proudly offers a comprehensive BS degree program in Digital Media & Communications, setting it apart from other academic departments that often provide more generalized and blended degrees.
In today's world, technology is evolving at an unprecedented pace, leading to increased interaction and dependence on machines. Consequently, the role of digital media has taken on greater importance in the lives of people from all walks of life. With each passing minute, the digital realm witnesses a constant influx of new content, making it an ever-expanding resource for information and entertainment. Concurrently, the user base eager to explore this vast digital landscape continues to grow exponentially.
It is evident that Digital Media holds the key to the future of communication, impacting virtually every aspect of our personal, professional, and societal interactions. However, it is worth noting that we are currently trailing behind other parts of the world in terms of both the education and practical application of digital media.
Recognizing this gap, we are presented with an exciting opportunity for growth, innovation, and adaptation. Our Department of Digital Media, born out of this realization, stands as a beacon of hope, ready to meet the challenges and grasp the opportunities that lie ahead. It is our collective responsibility to nurture and equip our students with the knowledge and skills required to excel in this dynamic digital age, ensuring that they are well-prepared to lead and shape the future of digital communication.
As we move forward, it is our hope that this department will play a pivotal role in propelling Pakistan to the forefront of digital media education and practice, ultimately bridging the divide and ensuring our continued relevance in an ever-evolving global landscape.
Programs
Presently the School of Communication Studies offer a wide range of degree programs.
Our Staff
- All Staff
- Teaching
- Administrative

Prof. Dr. Savera Mujib Shami
Chairperson

Mr. Fahad Mahmood
Assistant Professor

Ms. Sana Naveed Khan
Assistant Professor
School of Communication Studies
Information and Media Studies
The Department of Digital Media was established in January 2021, as a significant addition to the academic landscape of the University of the Punjab. What distinguishes this department is its unique focus on Digital Media, a specialization that is novel in the Pakistani educational landscape. It proudly offers a c....
Contact Number | |
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+92 42 9923 1225 |
E-Mail Address | |
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info.dm@pu.edu.pk |
Address |
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Department of Digital Media, School of Communication Studies, University of the Punjab, Quaid-e-Azam Campus, Lahore-Pakistan |
Location | |
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Information and Media Studies