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About Us
Vision, Mission, PEOs, and PLOs
Vision, Mission & Goals
The Department of Media & Development Communication is committed to rigorous, meticulous and relevant scholarship that speaks to public challenges and upholds social growth and progress. We promote and teach equitable and ethical media and communication practices in an academically and practically diverse, innovative, and interdisciplinary environment to transform a society and promote social justice. Through a culture of collaboration between academia and industry, Department of Media & Development Communication strikes a dynamic networking with the theoretical scholarship and the practical communication process. The mission of the department is to empower faculty and students to create meaningful, strong and effective voices in the communal conversation.
Our goal is to develop a student-centered and high quality teaching and learning environment that enhances personal, professional and academic development of students and prepare them as competent communication experts, media practitioners and leaders in industry and academia, thriving in globally competitive and culturally diverse environments. These goals are achieved when students living in digital age possess a vigorous capability for making ethical, culturally aware, and inclusive communication as citizens of a dynamically mediated world.
Department of Media & Development Communication is a newly established department in School of Communication Studies, University of the Punjab, located in the New Campus (Quaid-e-Azam Campus) across the canal. This department offers BS (4-Year) (Morning/Regular program) in Media and Development Communication. This is a vast and interdisciplinary field which will provide a unique blend of all practical media skills and knowledge of communication in development processes of the society.
Department of Media & Development Communication is devoted to offer an advanced and contemporary practical training and education in the field of media, communication and development. The degree offered by this department is significant for those with an interest in global and local media and development, including professionals seeking alternative ways of thinking about their roles as media practitioners and activists to bring social change and work as change agents. Media and Development Communication not only help people to communicate about important issues but also calls for action which brings change. Choosing this discipline is choosing to be a part of action and change through diverse media. Having a 360-degree reach, the media skills covered under the umbrella of Media and Development Communication include:
1. Digital Media and Data Skills
2. Public Relations and Advertising
3. Broadcast Media
4. Community Radio/ TV
5. Film Studies & Creative Arts
6. Photography
7. Interactive Data Storytelling
8. Reporting and Journalistic Writing for Development
The aim of this program is to equip students with all practical media skills for Development Communication. In addition, five specializations are also offered in BS program that make students experts in their fields.
1. Public Policy and Sustainable Development
2. Health Communication
3. Environmental Communication
4. Gender and Media
5. Agricultural Communication.
Department of Media & Development Communication is devoted to offer an advanced and contemporary practical training and education in the field of media, communication and development. The degree offered by this department is significant for those with an interest in global and local media and development, including professionals seeking alternative ways of thinking about their roles as media practitioners and activists to bring social change and work as change agents. Media and Development Communication not only help people to communicate about important issues but also calls for action which brings change. Choosing this discipline is choosing to be a part of action and change through diverse media. Having a 360-degree reach, the media skills covered under the umbrella of Media and Development Communication include:
1. Digital Media and Data Skills
2. Public Relations and Advertising
3. Broadcast Media
4. Community Radio/ TV
5. Film Studies & Creative Arts
6. Photography
7. Interactive Data Storytelling
8. Reporting and Journalistic Writing for Development
The aim of this program is to equip students with all practical media skills for Development Communication. In addition, five specializations are also offered in BS program that make students experts in their fields.
1. Public Policy and Sustainable Development
2. Health Communication
3. Environmental Communication
4. Gender and Media
5. Agricultural Communication.
Programs
Presently the School of Communication Studies offer a wide range of degree programs.
Our Staff
- All Staff
- Teaching
- Administrative
Dr. Ayesha Ashfaq
Associate Professor / Chairperson
Dr. Shazia Ismail Toor
Assistant Professor
Dr. Madiha Maqsood
Assistant Professor (on Adhoc)
School of Communication Studies
Information and Media Studies
Department of Media & Development Communication is a newly established department in School of Communication Studies, University of the Punjab, located in the New Campus (Quaid-e-Azam Campus) across the canal. This department offers BS (4-Year) (Morning/Regular program) in Media and Development Communication. This is a....
Coming Soon
| Publications | |
| Research Papers | |
1. |
Ayesha, A., & Joseph, R. (2021). Protecting ‘Sacred Cows’: A Comparative Study of the Factors Influencing Political Cartoonists. Media Watch, 12 (2) 208-226. Doi: 10.15655/mw/2021/v12i2/160147 |
2. |
Savera, S., Ayesha, A., Shazia, T. & Uzair, H. (2021). The Weight of Words and Limit to Freedom of Expression: A Journalists' Perspective in Pakistan, South Asian Studies, 36(1), 119-132, Retrieved from https://pu.edu.pk/images/journal/csas/ PDF/9_36_1_21.pdf |
3. |
Hassan, S., & Ayesha, A. (2021). Coverage of civil and military issues and social responsibility of Pakistani media. Journal of Media Studies, 36(1), 191-210. Retrieved from http://111.68.103.26/journals/index.php/jms/article/viewFile/ 4029/1953 |
4. |
Shazia, I. T., Ayesha, A. & Muqaddas, I. (2021). Printed versus electronic books: Uses and preferences of mass media students in Lahore. Global Mass Communication Review, V(I), 161-171. doi: 10.31703/gmcr.2021(VI-I).06 |
5. |
Nabeel, R., Savera, S, & Ayesha, A. (2021). A Critical Analysis of Current Affair Talk Shows on Pakistan Television News Channels: A Mirror or Bamboozle of the Society? Journal of Indian Studies, 7(1) 7-26. Retrieved from https://pu.edu.pk/images/journal/ indianStudies/PDF/1_v7_1_21.pdf |
6. |
Savera, S, Abid, A. A., Ayesha, A. (2021). Facebook and Hate speech: Analyzing Relationship between Consumers' Attributes and Islamic Sectarian Content on Social Media in Pakistan. Journal of Islamic Thought and Civilization, 11(1), 1-7. Retrieved from https://journals.umt.edu.pk/index.php/JITC/article/view/1333 |
7. |
Shazia, I. T., Savera, S., Ayesha, A., & Sadia, S. (2021). Awareness of child sexual abuse and media: An analysis of Pakistani electronic media, Journal of Research Society of Pakistan, 58(1), 15-27, Retrieved from https://pu.edu.pk/images/journal/ history/PDF-FILES/3_58_1_21.pdf |
8. |
Mpoza, A., & Maqsood, M. (2021). A Case for Incorporation of New Media Aspects in the Pakistan’s Mass Communication Curriculum. Journal of Media Studies, 36(1). Retrieved from http://111.68.103.26/journals/index.php/jms/article/view/4024 |
9. |
Shazia, I. T., & Bilal, A. (2021). Impact Of Social Apps (Twitter, Facebook And YouTube) On Journalistic Culture: An Online Survey Of Working Journalists In Pakistan, Journal of Media Studies, 36 (1), 165-190. Retrieved from http://111.68.103.26/journals/index.php/jms /article/viewFile/4028/1952 |
10. |
Abdul, M. K. R., Azhar, M. B., Shazia, I. T., & Ali, S. (2021). Learning Styles Relationship For Post-Graduate Students In Pakistani Universities Using Correlation Matrix, Elementary Education Online, 20 (2). Retrieved from https://www.researchgate.net/publication/350132371 LEARNING_styles_relationship_for_postgraduate_students_in_Pakistani_universities_using _correlation_matrix |
11. |
Ayesha A. & Savera, S. (2020). The United States in the Language of Sign & Codes: Identification of Visual-Verbal Symbolic Techniques Used in Pakistani Political Cartoons. Journal of Research Society of Pakistan, 57(1) 618-629. Retrieved from https://pu.edu.pk/images/journal/history/PDF-FILES/60_57_1_20. pdf |
12. |
Savera S., Ayesha A., & Sana N. K. (2020). Analysis of Quality of Relationship Cultivated by Politicians of Pakistan through Facebook and Twitter. Journal of Research Society of Pakistan, 57(1) 559-567. Retrieved from https://pu.edu.pk/ images/journal/history/PDF-FILES/52_57_1_20.pdf |
13. |
Savera, S., Shazia, I. T., & Ayesha, A. (2020). Social media and strategic communication: Uses and preferences of the politicians of Pakistan. Global Political Review, V(III), 80-89. doi: 10.31703/gpr.2020(V-III).08 |
14. |
Shazia, I. T., & Noshina, S. (2020). Print Media and Politics: A Comparative Study of Three Leading Pakistani Political Parties in General Elections 2013, Journal of the Research society of Pakistan, 57(1), 331-341. Retrieved from https://pu.edu.pk/images/journal/history/PDF-FILES/28_57_1_20.pdf |
15. |
Shazia, I. T.,(2020). Social Media as a Mediator in Political Communication: A Literature Review to Explore its effects on Users, Global Political Review, 5 (2), 69-76. Retrieved from http://dx.doi.org/10.31703/gpr.2020(V-II).07 |
16. |
Shazia, I. T., Savera, S., & Yasir, C. (2020).Digital Revolution and its Impact on Working Women of Pakistan, Global Mass Communication Review, 5(4), 161-171. Retrieved from https://gmcrjournal.com/papers/GwfuI8SAzh.pdf |
17. |
Shazia, I. T., (2020). Portrayal of Political Parties in English Newspapers during the General Elections 2008 in Pakistan, Global Political Review, 5( 4 ), 86-93. doi: 10.31703/gpr.2020(V-IV).10 |
18. |
Shazia, I. T., (2020) Comparative Analysis of the Portrayal of PPPP, PML(N) and PTI in Pakistani Print Media during Democratic Tenure of PPPP, Global Political Review, 5 (3), 90-99. Retrieved from https://gprjournal .com/jadmin/Auther/31rvIolA2LALJouq9hkR/UVviH7QCRp.pdf |
19. |
Ayesha, A., Savera, S. & Shazia, T. (2019). Pakistan satire and ‘brazen censorship’: Cartooning, Pakistan-US-India political ties and government backlash. Pakistan Social Sciences Review, 3(2), 656-672. doi:10.35484/pssr. 2019(3-2)51 |
20. |
Ayesha A. (2019). Representation of the United States through political cartoons of Pakistan: Pre & Post 9/11 Image Construction. Journal of Research Society of Pakistan, 56(2) 175-189. Retrieved from https://pu.edu.pk/images/journal/history/ PDF-FILES/15_56_2_19.pdf |
21. |
Ayesha. A., Saba, I. & Savera, S, (2019). Drawing the Foreign Rivalry: Depiction of Indo-Pak Relations of mainstream Pakistan and Indian English Newspapers (2014-2017). Global Region Review, IV(1), 1-16. Retrieved from http://www.grrjournal.com/ jadmin/Auther/31rvIolA2LALJouq9hkR/x8gQqiaX80.pdf |
22. |
Ayesha, A., Savera, S. & Saba, I. (2019). Marketing of Education: Semiotic Analysis of Allied School and the Educators Paid Advertisements on Pakistani Television Channels. Journal of Pakistan Vision, 20(2), 1-24. Retrieved from https://pu.edu.pk/ images/ journal/studies/PDF-FILES/12_v20_2_19.pdf |
23. |
Ashfaq, A., Savera, S. & Sana, N. K. (2019). Metaphorical Devices in Political Cartoons with reference to Political confrontation in Pakistan after Panama Leaks, Journal of Pakistan Vision, 20(1), 1-19. Retrieved from https://pu.edu.pk/images/ journal/studies/ PDF-FILES/17_v20_1_19.pdf |
24. |
Savera S., Ayesha A., & Sana N. K. (2019). Reputation Management on Social Media: Analysis of Audience Feedback on Posts and Tweets of Pakistani MNAs. Journal of Political Science, 26(2), 251-261. Retrieved from https://pu.edu.pk/images/journal/ pols/pdf-files/17-v26_2_19.pdf |
25. |
Savera S., Sana, N. & Ayesha, A. (2019). Crafting Political Images on Twitter: Analysis of Public Relation Strategy of Politicians of Pakistan. Journal of Research Society of Pakistan, 56(2) 105-115. Retrieved from https://pu.edu.pk/images/journal/history/ PDF-FILES/9_56_2_19.pdf |
26. |
Sana. N., Savera, S. & Ayesha, A. (2019). Coverage of Panama Cases Trail in Pakistan by International Media: Disqualification of Prime Minister of Nawaz Sharif. Journal of Research Society of Pakistan, 56(1) 83-92. Retrieved from https://pu.edu.pk/ images/ journal/history/PDF-FILES/8_56_1_19.pdf |
27. |
Saba, I., & Ayesha, A. (2018). Celebrity Scandals and News Treatment in Print and Electronic Media of Pakistan: The Case Study of the Jang Group. Pakistan Journal of Social Issues, IX, 270-281. Retrieved from https://uog.edu.pk/downloads/journal/ IX/20.pdf |
28. |
Savera, S. & Ayesha, A. (2018). Strategic Political Communication, Public Relations, Reputation Management & Relationship Cultivation through Social Media. Journal of Research Society of Pakistan, 55(2) 139-154. Retrieved from https://pu.edu.pk/ images/ journal/history/PDF-FILES/12-1_55_2_18.pdf |
29. |
Ayesha, A. & Zubair, A. (2018). Contested images of ‘Perfect Women’ in Pakistani television dramas. Journal of Research Society of Pakistan, 55(1) 45-63. Retrieved from https://pu.edu.pk/images/journal/history/PDFFILES/4_ 55_1_18.pdf |
30. |
Ayesha, A., & Joseph, R. (2018). A Punch Straight for the Heart”: Disparaging Political Cartoons and Ethical Guidelines. Southwestern Mass Communication Journal, 33(2) 1-17. Retrieved from http://swecjmc.wp.txstate.edu/files/2018/04/AshfaqRussomanno.pdf |
31. |
Rizwan, B. & Ayesha, A. (2017). Visual Planet for Blinds: Impact of Mass Media on Visually Impaired Viewers in Pakistan. Journal of Research Society of Pakistan, 54(2), 289-304. Retrieved from https://pu.edu.pk/images/journal/ history/PDF-FILES/21-Paper_54_2_17.pdf |
32. |
Ayesha, A., Savera, S. (2016). Freedom to Political Cartoons: Charlie Hebdo & Ethical Dilemmas in Cartoon Communication. Journal of Research Society of Pakistan, 53(2), 137-150. Retrieved from https://pu.edu.pk/images/journal/history/PDF-FILES/9-Paper_53_2_16.pdf |
33. |
Ayesha, A., Adnan, H. (2014). Uncle Sam as mediator in Kashmir: Depiction of the US image in Cartoons of Pakistani Press, Pakistan Journal of American Studies, 32(1, 2) 65-95. |
34. |
Ayesha, A., Shumaila, A., Misbah, B. Q. & Nasreen, A. S. (2014). The effects of playing with white dolls in advertisements: A case study of young girls’ exposure towards ‘mediated beauty’ in Pakistan. The Women-Annual Research Journal of Gender Studies,6, 19-34. Retrieved from http://www.igs.usindh.edu.pk/volume06/ 02%20Playing%20 with%20White%20Dolls.pdf |
35. |
Ayesha, A., Adnan, H., Hina, F. & Fahad, A. (2014). Unveiling the art of political cartooning in Pakistan: A retrospect. International Journal of Comic Art, 16(2), 618-630. |
36. |
Ayesha, A. & Adnan, H. (2014). Superpower syndrome: The enduring debate on pro-Americanism and anti-Americanism in foreign media. Asian Social Science, 10(3), 145-158. doi: 10.5539/ass.v10n3p145 |
37. |
Hina, F. & Ayesha, A. (2014). Induction of violent characters through video games: A case study of primary school going children in Pakistan. The International Asian Research Journal, 2(3), 17-24. Retrieved from http://tiarj.com/wp-content/uploads/ 2014/07/TIARJ-02-03-17243-2014-Ayesha-Ashfaq.pdf |
38. |
Ayesha, A. & Adnan, H. (2013). Political cartoonists versus readers: Role of political cartoonists in building public opinion and readers' expectations towards print media cartoons in Pakistan, Mediterranean Journal of Social Sciences, 4(3), 265-272. doi:10.5901/mjss.2013.v4n3p265 |
39. |
Shumaila, A. & Ayesha, A. (2013). Impact of Advertising on Consumers’ buying behavior through persuasiveness, brand Image, and celebrity endorsement. Global Media Journal, VI (II), Retrieved from http://www.aiou.edu.pk/ gmj/CurrentIssue.asp |
40. |
Ayesha, A. (2012). A Study of international issues through cartoon communication: the cases of Pakistani & Norwegian newspaper from September 2008 to February 2009. Malaysian Journal of Communication, 28(1), 55-76. |
41. |
Fahad, A., Ayesha, A., Ahmed, M. (2012). Promotion of Hinduism in children through cartoons in Pakistan. Journal of Cross-Cultural Communication, 8(1), 86-90. doi:10.3968/ j.ccc.192367 00201 20801.1 326 |
42. |
Noshina, S., Ayesha, A. (2011). Review: The World News Prism: Global Information in a Satellite Age by William A. Hachten & James F. Scotten. Journal of Media Studies, 2, 25-29. |
| Book Chapters | |
1. |
Ayesha, A. & Joseph Russmanno, (2021). More than a message: Public health advocacy, political cartooning, & Covid-19 challenges in Pakistan. In. S. D. Brunn, & D. Gilbreath, COVID-19 and an Emerging World of Ad Hoc Geographies. USA: Springer Link. |
2. |
Ayesha, A. & Ahmed, M. (2013). Gender in cartoons-A glocalized perspective. In. F. Ibrahim, S. A. Rahim, W. A. W. Mahmud, & N. Mustaffa, Communication and Transformation: Progress and Paradox (pp. 13-26). Malaysia: Universiti of Kebangsaan Malaysia Press. |
Department of Media & Development Communication and Department of Social Welfare & Bait ul Mal (SW&BM;) Punjab signed a memorandum of understanding to develop effective communication strategies for the betterment of the common man and bring positive change in society on October 05, 2021. Punjab Minister for Social Welfare Syed Yawar Abbas Bukhari was the Chief Guest.
http://www.pu.edu.pk/home/section/press/11924
Punjab University Department of Media & Development Communication organized a webinar on “Health Literacy and Public Policy of Pakistan in Covid-19: Challenges in Communication, Action and Advocacy in the Digital Age” on June 03, 2021. tate Minister for Information & Broadcasting Mian Farrukh Habib was the Chief Guest.
https://pu.edu.pk/home/section/exam/11602
http://www.pu.edu.pk/home/section/press/11924
Punjab University Department of Media & Development Communication organized a webinar on “Health Literacy and Public Policy of Pakistan in Covid-19: Challenges in Communication, Action and Advocacy in the Digital Age” on June 03, 2021. tate Minister for Information & Broadcasting Mian Farrukh Habib was the Chief Guest.
https://pu.edu.pk/home/section/exam/11602
Information and Media Studies