Department of Media & Development Communication is a newly established department in School of Communication Studies, University of the Punjab, located in the New Campus (Quaid-e-Azam Campus) across the canal. This department offers BS (4-Year) (Morning/Regular program) in Media and Development Communication. This is a vast and interdisciplinary field which will provide a unique blend of all practical media skills and knowledge of communication in development processes of the society.
Department of Media & Development Communication is devoted to offer an advanced and contemporary practical training and education in the field of media, communication and development. The degree offered by this department is significant for those with an interest in global and local media and development, including professionals seeking alternative ways of thinking about their roles as media practitioners and activists to bring social change and work as change agents. Media and Development Communication not only help people to communicate about important issues but also calls for action which brings change. Choosing this discipline is choosing to be a part of action and change through diverse media. Having a 360-degree reach, the media skills covered under the umbrella of Media and Development Communication include:
1. Digital Media and Data Skills
2. Public Relations and Advertising
3. Broadcast Media
4. Community Radio/ TV
5. Film Studies & Creative Arts
6. Photography
7. Interactive Data Storytelling
8. Reporting and Journalistic Writing for Development

The aim of this program is to equip students with all practical media skills for Development Communication. In addition, five specializations are also offered in BS program that make students experts in their fields.
1. Public Policy and Sustainable Development
2. Health Communication
3. Environmental Communication
4. Gender and Media
5. Agricultural Communication.