Dr Mubsher appointed as Principal HCC Dr Mubsher appointed as Principal HCC
LAHORE: (Friday, February 24, 2023): Professor Dr Mubbsher Munawar Khan has been appointed as Principal of Hailey College of Commerce University of the Punjab, Lahore. He has done PhD from one of world's top ranking institution Vienna University of Economics and Business, Austria. He is the pioneer of Halal Marketing discipline globally. His doctoral research won Emerald/EFMD Outstanding Doctoral Research Awards, 2011. His research papers have been published in various international and national well-reputed journals. He has also presented his research papers at various high-ranking international conferences around the world. He has also bagged a number of International Research Paper and Conference Paper Awards to his credit. He has served as Dean, Faculty of Commerce, Principal at Hailey College of Banking and Finance, Associate Professor and Acting Director at Institute of Business Administration, University of the Punjab. He is adjunct faculty at Vienna University of Economics and Business, Austria and Virtual University of Pakistan. His primary research interests include International Marketing, Religious Endorsement including Halal, Consumer Animosity, Marketing in Emerging Markets, Cross-Cultural Marketing, Corporate Social Responsibility and Higher Education.
He has done PhD from one of world's top ranking institution Vienna University of Economics and Business, Austria. He is the pioneer of Halal Marketing discipline globally. His doctoral research won Emerald/EFMD Outstanding Doctoral Research Awards, 2011. His research papers have been published in various international and national well-reputed journals. He has also presented his research papers at various high-ranking international conferences around the world. He has also bagged a number of International Research Paper and Conference Paper Awards to his credit. He has served as Dean, Faculty of Commerce, Principal at Hailey College of Banking and Finance, Associate Professor and Acting Director at Institute of Business Administration, University of the Punjab. He is adjunct faculty at Vienna University of Economics and Business, Austria and Virtual University of Pakistan. His primary research interests include International Marketing, Religious Endorsement including Halal, Consumer Animosity, Marketing in Emerging Markets, Cross-Cultural Marketing, Corporate Social Responsibility and Higher Education.