Last Three Year Articles
Year: Upto June,
2012
1-
Asim Tanvir (Co-author) Muhammad Rehan Arif,; Impact of cartoon endorsement on Children Impulse of buying food: a parents Perspective , Interdisciplinary journal of Contemporary Research in business (IJCRB, No. 2, (June 2012), 4, 2012
2-
Asim Tanvir (Co-author) Muhammad Rehan Arif,; Impact of sports sponsorship on Brand image and Purchase intention, Interdisciplinary journal of Contemporary Research in business (IJCRB, No. 2, (June 2012), 4, 2012
3-
Shumaila Gull (Co-Author) Habib ur Rehman, Farheen Zaidi,; Impact of Conflict management styles on Team effectiveness in Textile Sector of Pakistan, International Journal of Business & Management (Feb 2012), 7 (3), 2012
4-
Shumaila Gull (Co-Author) Saher Mubeen Ashraf,; Impact of internal Branding on Service Employees' Quality commitment, international journal of Business & Social Science (June 2012), 3 (14), 2012
5-
Shumaila Gull (Co-Author) Aylia Abbas,; Impact of Org. Politics on Employees, Job Satisfaction in health Sector of Lahore Pakistan, Interdisciplinary journal of Contemporary Research in business (IJCRB, No. 2, (June 2012), 4 (2), 2012
6-
Farheen Zaidi (Co-author) Saba Iqbal,; Impact of career selection on job satisfaction in the service industry of Pakistan, African Journal of Busines Management (march 2012), 6 (9), 2012
Year:
2011
1-
Mrs. Farheen Batool Zaidi,; Relationship Between Demographic Characteristics and Burnout among Public Sector University Teachers of Lahore, Interdisciplinary Journal of Contemporary Research in Business., Vol.3 No.3, 2011
2-
Mrs. Farheen Batool Zaidi,; Relationship Between Demographics & Work Engagement, Interdisciplinary Journal of Contemporary Research in Business., Vol. 3, 2011
3-
Mrs. Syeda Nazish Zehra Rizvi
Sadia Malik,; Impact of sales promotion on organizations’ profitability and consumer perception in Pakistan, Interdisciplinary Journal of Contemporary Research in Business, Vol-3 , 2011
Last Three Year Books
Year: Upto June,
2012
1-
Aamir Sarwar,; Title: Level of satisfaction with employer based Health Insurance: Study of Public & Private Sector Employees in Pakistan Publisher: LAP, Year: 2012
Year:
2011
1-
Mr. Aamir Sarwar
Co-Author, Hira Aftab,; Title: Work Stress and family imbalance: in financial sector of Pakistan Publisher: Germany VDM, Year: 2011
2-
Mr. Aamir Sarwar
Co-Author, Ayesha Khalid,; Title: Impact of employee Empowerment: on employees job satisfaction and commitment with the organization Publisher: LAP, Germany, Year: 2011
3-
Mr. Aamir Sarwar
Co-Author, Sherwan Asif,; Title: CAMEL Rating Application on Commercial Banks in Pakistan Publisher: LAP, Germany , Year: Oct-11
4-
Ms. Shamaila Gull
Farah Saleem,; Title: Negative Reciprocity and association Between Organizational Deviance and Organizational Ethics Publisher: VDM, Germany, Year: Aug-11
5-
Ms. Shamaila Gull,; Title: Impact of CSR on customer Retention in different sector of Pakistan Publisher: LAP Germany, Year: 2011
6-
Farheen Batool Zaidi
Sidrah Anwar,; Title: Employee Empowerment on the Service Quality Publisher: VDM, Verlag Dr. Mullery, Germany, Year: Aug-11
7-
Mrs. Syeda Nazish Zehra Rizvi
Tayyaba Rana,; Title: Impact of CSR on Organizational Commitment Publisher: VDM, Verlag Dr. Mullery, Germany, Year: 2011
8-
Mrs. Syeda Nazish Zehra Rizvi
,; Title: Internet as a potential tool for destination branding Publisher: LAP LAMBERt Academic Publsihing , Year: 2011
9-
Mansoor Mahmood Ashiq,; Title: Brandine of Political Party Working of Pakistan Publisher: Lambert Academic Publsihing, Year: 2011