1. Introduction of Marketing

2. Strategic Planning and the Marketing Process

3. The Marketing Environment

4. Consumer Behaviour and Factors Affecting it

5. Types of Buying Decision Behaviour Buyer Decision Process for Consumers

6. Business Markets, Business Buyer Behaviour

7. Measuring and Forecasting Demand (Current Demand and Future Demand)

8. Market Segmentation, Market Targeting, Market Position

9. Product Classifications, Individual Product Decisions, Product Line Decisions

10. New Product Development Strategy and Product Life Cycle Strategy

11. Product Pricing Strategies

12. Placing Products: Distribution Channels, Relating, Wholesaling, their Types

13. Promotion of Products: Advertising, Sales Promotion, Public Relations, Personal Selling

14. Building Customer Satisfaction through Quality, Service and Value

15. Competitor Analysis and Competitive Marketing Strategies