Course Description

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favourable outside the firm environment, as well as an effective internal communications programme. The various types of business communication media are covered. This course also develops an awareness of the importance of concise written expression to modern business communication.



Course Objectives

To provide the students with a detailed knowledge of business communication and report writing enabling them to

• Acquire practical and oral communication skills

• Use written Communication skillfully in different business situations



TOPICAL OUTLINE

1. EFFECTIVE COMMUNICATION IN BUSINESS

Definition of communication in business

Importance of effective communication

Flow of communication



2. THE PROCESS OF BUSINESS COMMUNICATION AND MISCOMMUNICATION

Elements of Communication

Characteristics of oral and written communication

Problems/Barriers in effective communication

Non verbal communication



3. EFFECTIVE COMMUNICATION PRINCIPLES

Completeness; Conciseness; Consideration; Concreteness; Clarity; Courtesy; Correctness



4. PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES

Steps in effective business message

Basic organizational plans

Beginnings and endings

Composition of the message



5. BUSINESS LETTER

Direct request

Inquiries

Claims and requests for adjustments

Requests regarding routine business

Invitations, orders, reservations

Favourable and unfavourable replies to request

Solicited and Unsolicited sales letter

Job Application Letter and Resume



6. BUSINESS REPORT

Meaning and classification; Main parts of the report; Organization and outline of report



7. MARKET TERMS



8. ORAL PRESENTATION AND SUCCESSFUL LISTENING

Introduction and essential steps

Factors of Oral presentations

Successful listening skills

Improving your listening

Informative speaking

Purpose and kinds of informative speaking