Main Page > BS Journalism Studies (Morning and Self-Supporting) > Mass Communication
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Mass Communication
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The course looks at the cultural, linguistic, and institutional elements that influence even the most mundane conversations and information exchanges. It also examines the primary forms of mass media, such as books and newspapers, television and radio, movies, advertising, and the Internet. Course Objectives Students will be able to: 1. To analyze the communication process and its components 2. To understand the different types of communication 3. To understand the concept of mass communication, related theories, applications and effects Learning Outcomes Upon completion of the course, students will have demonstrated the ability to: 1. Analyze the relationship between media and society 2. Understand media effects on individuals and groups 3. Examine the socio-political and economic effects and controls on media industries and media content. Course Contents • Conceptualizing Communication and Mass Communication • Types of Communication and Mass Communication • The Communication Process and Barriers to Communication • Various Models of Mass Communication • 7C’s of Effective Communication • Media of Mass Communication: Newspapers, Magazines, Television, Radio, Internet, Film, Theater, Music, Social Media etc. • Mass Media, Culture, Society and Governance: The Normative Media Roles • Mass Communication and Technology • Mass Communication and Public Opinion • Mass Communication and Persuasion • Mass Communication and Social Construction of Reality • The Mass Media Organizations – Ownership, Policies, Problems, Prospects and Effects • Effects of Mass Communication • Comparative study of Mass Media • Mass Communication in the Age of Globalization |
| Credit hours/ Marks:- 3 |
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