Main Page > BS Journalism Studies (Morning/Self-Supporting) (After 2 Years ADP) > Quantitative Research Methods
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Quantitative Research Methods
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This is an introductory course for students to learn about quantitative research methods. The objectives of the course are mentioned below: 1. It will give an overview of the quantitative research process and discuss the main components which include research questions, research hypothesis, research design, data collection, and data analysis. 2. Differences between the research question and research hypothesis will be discussed along with an overview of the important parts and expectations of research design (including ethics considerations). 3. From here the course will move on to data collection methods, survey, and experimental methods with the focus on writing research reports. Learning outcomes After students have completed the course, they will understand 1. How and when to use which method and sampling techniques along with their pros and cons. 2. What is research design and how to create it to do quantitative research of the possible statistical analysis methods that are used for data analysis. 3. Develop basic skills to write research report. Course Contents • Why do research? • Difference between Applied, Basic, and Action Research • The basic assumption of the quantitative research • Relationship of Theory and Research • Quantitative Research Design • How to do Literature Review and conduct ethical studies • Quantitative Measurements • Hypothesis and Research Questions • Probability sampling and non-probability sampling techniques. • Survey Research • Experimental Research • Content Analysis • Data analysis methods; visual techniques for data exploration, and for understanding the structures in the data (e.g. pie charts, line charts, box-plots, x-y plots, histograms, etc.) • Writing Research Report In all sections of the course, review, and discussion of many examples of published research articles on mass communication and journalism in peer-reviewed journals, which have used the techniques learned about in the course. This is for the student to learn by example (from these papers), and also for them to see that what they have learned or covered in this course is indeed being used by other researchers like themselves. |
| Credit hours/ Marks:- 3 |
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