Main Page > BS Journalism Studies (Morning/Self-Supporting) (After 2 Years ADP) > Media Management & Entrepreneurship
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Media Management & Entrepreneurship
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Media Management is one of the most demanded skills in the current world. This course introduces students to tools and methods to manage media as well as familiarizes them with the relationship between mass media and entrepreneurship. Course Objectives 1. To understand an organizational structure and working. 2. To understand the relationship between the media industry and entrepreneurship and its growth in the internet age. 3. To understand the management structure and style in different media organizations of Pakistan. Learning Outcomes By the end of the course, students will 1. Be able to understand the relationship between entrepreneur and present media industry 2. Be able to develop and execute a business plan /startup 3. Be able to understand the management style and working of a media organization in Pakistan 4. Be able to effectively analyze issues and propose a management-oriented solution Course Contents • Foundations of Organization structure • Organization Culture • Organization Change and development • Basic concepts of entrepreneurship • Recognizing opportunities and generating ideas • Developing an effective business plan • Building a new venture team • Evaluating the Challenges of Growth • Management: Definition, past, present, and future • Management of Private and Public ownership organization • Organization of Mass Media in Pakistan (Press, online and Radio & TV) • Personnel administration: Types of media personnel: executive, editorial, and production team. • Circulation, Advertising, and Financial administration of the media • Marketing: Definition, past, present, and future • Current Media trends Marketing of media products • Social responsibility, media products, and marketing |
| Credit hours/ Marks:- 3 |
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