Estb. 1882

University of the Punjab

Research Methods-I

It will give an overview of the research process and discuss the main components which include research questions, research hypothesis, research design, data collection, and data analysis. Differences between qualitative and quantitative measurements along with differences between research questions and research hypotheses will be discussed. How to relate theory with research. They will be acquainted with the overview of the important parts and expectations of research design (including ethics considerations). From here the course will move on to data collection methods, and quantitative and qualitative research methods. it will emphasize not only to consider the most appropriate method for the study of their chosen topic or problem but also what combination of research methods will produce a better and deeper understanding of the research problem.
Learning outcomes:
Students will learn
• How and when to use which method and sampling techniques along with their pros and cons
• Relate theoretical frameworks with research study
• Become aware of the possible statistical analysis methods which are used for data analysis.
• Develop basic skills to write Research Proposal and Report
Course Contents:
• Why do research?
• Difference between Applied, Basic, and Action Research
• The basic assumption of the quantitative and qualitative research
• Relationship of Theory and Research
• Quantitative Research Design
• Qualitative Research Design
• Linking Literature review with research Objectives
• Hypothesis and Research Questions
• Probability and non-probability sampling techniques
• Survey
• Experimental Research
• Content Analysis
• Focus Group
• Participant observation
• Reference writing
• Writing Research Report
In all Sections of the course, review and discussion of many examples of published research articles on mass communication and journalism in peer-reviewed journals, which have used the techniques learnt about in the course. This is for the student to learn by example (from these papers), and for them to see that what they have learnt or covered in this course are indeed being used by other researchers like themselves.
Evaluation Process
Students will be assessed on their assignments, mid-term and one research report.
Credit hours/ Marks:- 3

Reference Books

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