Main Page > BS 4-Year in Public Relations and Advertising > Video Production (PR & Advertising - T&P) (PRAD-208)
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Video Production (PR & Advertising - T&P) (PRAD-208)
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With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The course aims to make students proficient with the skills needed to make practical productions. Students will learn the basics of media production using the media tools of photography, film, video, audio production, and interactive media and will be able to create appropriate videos for public relations and advertising campaigns. Students will apply the fundamentals of video production by participating in hands-on group projects. The course will facilitate them to understand and apply concepts and theories in the use and presentation of images and information using tools and technologies appropriate for public relations, advertising, integrated communication and related fields. Course Objectives: The course aims to: 1. Introduce students to the basic fundamentals of video production including both technical knowledge and artistic application 2. Familiarize students with camera operation, composition and framing, lens choice, camera movement, setting proper exposure, lighting, collaboration, blocking, continuity and all aspects of visual 3. Create awareness about the production paraphernalia 4. Guide student through the various stages of video production including pre and post-production phases. Students will actively participate in the editing of their own material Course Learning Outcomes: Upon successful completion of the course, the student will be able to: Demonstrate the basic know how about video production techniques and its application in the fields of PR and advertising Develop keen interest in the area of creative arts and storytelling Produce videos for PR and advertising activities Edit the videos produced for advertising and PR activities Course Contents: • Introduction to video production: Stages of production • Pre-Production o Concept development and project proposal o Treatment page / characterization development o Screenplay o Budgeting o Scripting and revising o Visual storytelling and storyboarding o Developing shooting schedules o Location o Set and costume design o Casting o Contracts & releases • Production o Establishing/adhering to shooting schedules o Basic camera operation o Tripods/camera stabilization devices o Audio o Lighting o Consideration of camera angles o Movement and position, and, shot composition o Maintaining shot log sheets • Post Production o Editing o ADR - additional dialogue recording o Titling o A/V effects • Production Roles & Responsibilities • Time Management & Deadlines o Production Schedules • Studio Equipment & Tools o Cameras, lighting, audio, sets, and cabling o Digital & analogue equipment. • Audio/Video Editing Hardware & Software • Non-Linear Editing (NLE) • Production Operation & Techniques o Video imaging techniques: a) Camera shots b) Camera movement 1) Pans & tilts 2) Trucks &dollys 3) Zooms & pull outs c) Composition & rule of thirds d) Camera angles & blocking e) Shooting handheld f) Single camera shoots g) Multiple camera shoots o Lighting Principles & Techniques a) Choosing a light source b) Light quality & color temperature c) Elements of three-dimensional lighting 1) Three point lighting 2) Key & fill lighting o Audio Recording a) Microphone types b) Placement c) Metering d) Technical aspects 1) Sample rates 2) Bit depth 3) Proper levels 4) Compression e) Importance of good audio o Non-Linear Video Editing a) A/B roll b) Timeline c) Basic editing d) Advanced editing 1) Insert & overwrite edits 2) Fit to fill & superimpose edits 3) Split edits 4) Trim edits e) Key framing f) Transitions g) Importing graphics / video clips 1) Pixel aspect ratio h) Titles 1) Overlays 2) Lower thirds 3) Animations i) Special Effects 1) Plug-ins / filters 2) Composites 3) Chroma Key j) Rendering o Elements of Good Design |
| Credit hours/ Marks:- 3 |
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