LAHORE: (Saturday, February 8, 2025): Punjab University Institute of Quality and Technology Management organized an orientation session about Pakistan Single Window (PSW). Manager Change Management from PSW Azka Rehman gave a detailed presentation about the working of PSW and how it has facilitated Businesses. President Pak China Joint Chamber of Commerce and Industry (PCJCCI) Nazir Hussain appreciated the concept of PSW and stated that digitalization and removal of tedious processes is essential for trade in today's competitive environment. He said that standards are the passport of international trade and only those nations can flourish who built a strong Academia Industry partnership. Renowned Pharmaceutical industry expert Shoaib Hakeem appreciated PU Director IQTM Prof Dr Muhammad Usman Awan for arranging an interactive session for students and Businessmen about PSW as removal of laborious customs processes is essential for much needed trade boost.