LAHORE: (Tuesday, November 13, 2018): Punjab University Institute of Social and Cultural Studies (ISCS) observed Pneumonia Day. Prof. Dr. Rubeena Zakar, a leading public health expert and Director of the Institute highlighted the risk factors and preventive measures so that the children could be saved from this deadly disease. Dr. Rubeena argued that pneumonia was one of the leading causes of deaths in children under five years old despite being easily preventable and treatable. She stated further that those living in slums and poverty-ridden areas were at the highest risk of pneumonia. She argued that pneumonia was a disease of ‘social inequality’ and marginalization. Each child, regardless of his/her social class, deserves access to lifesaving vaccines and medicines, it is child’s fundamental human right. Prof. Dr. Rubeena Zakar warned that pneumonia is a crippling and dangerous disease and has lasting negative impact on the health of children throughout their life.