| BS Public Relations & Advertising > Download PDF |
| BS Public Relations & Advertising |
| Course Title |
Course Code |
Course Type |
Credit Hour |
Download |
| Semester 1 |
| GEN(NS) | | General | 3 | Description |
| Functional English | GENG-101 | General | 3 | Download |
| Civics and Community Engagement | GCCE-101 | General | 2 | Download |
| Islamic Studies / Ethics (for Non-Muslims) | GISL-101 / GETH-101 | General | 2 | GISL-101 Islamic Studies
GETH-101 Ethics (For Non-Muslims) |
| Introduction to Advertising & Marketing | PRAD-106 | Major | 3 | Download |
| Introduction to Public Relations | PRAD-105 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-001 | Compulsory | 0 | Download |
| Semester 2 |
| GEN(AH) | | General | 2 | Description |
| Quantitative Reasoning (I) | GQR-101 | General | 3 | Download |
| Entrepreneurship | GENT-101 | General | 2 | Download |
| Ideology and Constitution of Pakistan | GICP-101 | General | 2 | Download |
| Content Writing for Traditional Media & Digital Platform | PRAD-112 | Major | 3 | Download |
| Laws & Ethics of PR & Advertising | PRAD-111 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-002 | Compulsory | 1 | Download |
| Semester 3 |
| Applications of Information and Communication Technologies | GICT-201 | General | 3 | Download |
| Expository Writing | GENG-201 | General | 3 | Download |
| Digital Media & AI Skills | PRAD-205 | Major | 3 | Download |
| Digital Advertising & Marketing | PRAD-204 | Major | 3 | Download |
| Digital Public Relations | PRAD-203 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-003 | Compulsory | 0 | Download |
| Pakistan Studies. | GPST-201 | General | 2 | Download |
| Semester 4 |
| GEN(SS) | | General | 2 | Description |
| Quantitative Reasoning (II) | GQR-202 | General | 3 | Download |
| Photography | PRAD-210 | Major | 3 | Download |
| Production Software and Graphic Designing | PRAD-209 | Major | 3 | Download |
| Video Production (PR & Advertising - T&P;) | PRAD-208 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-004 | Compulsory | 1 | Download |
| Semester 5 |
| Web Development | PRAD-302 | Interdisciplinary | 3 | Download |
| Web & Mobile App Designing | PRAD-301 | Interdisciplinary | 3 | Download |
| SEO Strategies and Brand Management | PRAD-305 | Major | 3 | Download |
| PR & Advertising Theories, Models and Approaches | PRAD-304 | Major | 3 | Download |
| Case Studies (PR, Advertising & Marketing) | PRAD-303 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-005 | Compulsory | 0 | Download |
| Semester 6 |
| Digital Animation | PRAD-307 | Interdisciplinary | 3 | Download |
| Digital Activism & Advocacy Campaigns | PRAD-306 | Interdisciplinary | 3 | Download |
| Crisis Communication and Management | PRAD-310 | Major | 3 | Download |
| SDGs and Corporate Social Responsibility | PRAD-309 | Major | 3 | Download |
| Creative Brief and Marketing Proposal (Writing and Presentation) | PRAD-308 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-006 | Compulsory | 1 | Download |
| Semester 7 |
| Fieldwork / Intership | PRAD-401 | Major | 3 | Download |
| Planning and Management of PR & Ad Campaigns | PRAD-405 | Major | 3 | Download |
| Advanced Research (PR, Advertising & Marketing) | PRAD-404 | Major | 3 | Download |
| Proposal Writing for Thesis & Project Reports (Workshop) | PRAD-403 | Major | 3 | Download |
| Editing for PR and Ad | PRAD-402 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-007 | Compulsory | 0 | Download |
| Semester 8 |
| Capstone Project | PRAD-406 | Major | 3 | Download |
| Trends and Challenges in PR, Advertising & Marketing | PRAD-410 | Major | 3 | Download |
| AI and Academic Writing | PRAD-409 | Major | 3 | Download |
| Seminar (Guest Speakers, Field Experts of PR & Ad) | PRAD-408 | Major | 3 | Download |
| Professional Career Development (Workshop) | PRAD-407 | Major | 3 | Download |
| Tarjuma-e-Quran | HQ-008 | Compulsory | 1 | Download |
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