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PU faculty member honored
PU faculty member honored

LAHORE: (Wednesday, June 26, 2019): Punjab University Dean Faculty of Commerce and Principal Hailey College of Banking of Finance Prof. Dr. Mubbsher Munawar Khan has been selected as an Associate Editor of the International Journal of Islamic Marketing and Branding (IJIMB) published by Inderscience Publishers Ltd. The journal’s Editor-in-Chief is Dr. Baker Ahmad Abdullah Alserhan – an active researcher, public speaker, and consultant. Dr. Baker is an associate professor in business administration at Princess Sumaya University for Technology and the founder of the discipline of Islamic Marketing. He is also the president of the International Islamic Marketing Association (IIMA). Apart from IJIMB he has founded three other academic journals one of them with Emerald namely Journal of Islamic Marketing and two in Arabic on the same topic.
IJIMB lays the foundation for Islamic marketing as a new discipline and is resolute to become the leader in this field through the engagement of the academics representing more than 1.5 billion Muslim consumers who remain generally unknown to researchers. It provides the international marketing community comprising academicians, researchers, scholars, individuals, companies as well as government ministries and agencies worldwide all over the world in general and in the Islamic markets in particular with the latest research trending in the sphere of Islamic marketing and the Islamic market. The journal critically compares, evaluates and assesses the principles and guidelines of Islamic marketing against current marketing thought with the aim of introducing innovative theories and empirical testing of these theories. IJIMB covers topics but is not limited to: the Muslim consumer and consumption patterns; Islamic branding and positioning; Islamic pharmaceuticals and healthcare; Islamic lifestyles, hospitality, fashion and entertainment; and Islamic innovation and entrepreneurship, etc.